Privacy Policy
DATA PROTECTION NOTICE
INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the processing of your personal data during the use of our website. Personal data is any information that can be used to identify you personally.
1.2 The data controller for the processing of data on this website, in accordance with the General Data Protection Regulation (GDPR), is Store Name. The data controller is the individual or legal entity that, alone or together with others, determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries addressed to the controller). You can recognize an encrypted connection by the "https://" string and the lock symbol in the browser's address bar.
COLLECTION OF DATA DURING VISIT TO OUR WEBSITE
When using our website purely for informational purposes, i.e., if you do not register or provide us with other information, we collect only the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary to display the website to you:
The website you visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (possibly in anonymous form)
Processing takes place in accordance with Article 6, paragraph 1, letter f of the GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data is not transmitted or used for other purposes. However, we reserve the right to check the server log files later if there are concrete indications of illegal use.
COOKIES
To make your visit to our website more pleasant and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends, i.e., when the browser is closed (so-called "session cookies"). Other cookies remain on your device and allow us, or our partners (third-party cookies), to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser data, location, and IP addresses. Persistent cookies are automatically deleted after a preset period, which can vary depending on the cookie.
Some cookies help simplify the purchasing process by saving settings (for example, remembering the contents of a shopping cart for a later visit to the site). If some of the cookies we use also process personal data, the processing is done in accordance with Article 6, paragraph 1, letter b of the GDPR, for the execution of the contract or in accordance with Article 6, paragraph 1, letter f of the GDPR, based on our legitimate interest in ensuring the best possible functionality of the website and an efficient, user-friendly experience.
Collaboration with advertising partners:
We may collaborate with advertising partners who help make our online offering more interesting for you. To this end, during your visit to our website, cookies from partner companies may also be stored on your hard drive (third-party cookies). If we collaborate with the aforementioned partners, you will be informed about the use of such cookies and the extent of the information collected in the following sections in detail and separately.
We remind you that you can configure your browser to be informed every time cookies are set, and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser handles cookie settings differently. These details are described in the help menu of each browser, which explains how to modify the cookie settings. Here are the links for the various browsers:
Internet Explorer: Cookie Settings
Firefox: Allow or Block Cookies
Chrome: Managing Cookies in Chrome
Safari: Managing Cookies in Safari
Opera: Opera Web Settings
We remind you that rejecting cookies may limit the functionality of our website.
Contact
If you contact us (e.g., via contact form or email), personal data will be collected. The data collected via the contact form is indicated in the form itself. This data is stored and used exclusively to respond to your request or for the associated communication and technical administration. The legal basis for processing the data is our legitimate interest in responding to your request, in accordance with Article 6, paragraph 1, letter f of the GDPR. If your request is aimed at concluding a contract, the additional legal basis for processing is Article 6, paragraph 1, letter b of the GDPR. Your data will be deleted after your request has been fully processed, unless there are legal retention obligations that prevent deletion.
5) Processing of data for the opening of a customer account and contract execution
In accordance with Article 6, paragraph 1, letter b of the GDPR, personal data is collected and processed when you provide it to us for the execution of a contract or for the opening of a customer account. The data collected is indicated in the respective input forms. The deletion of your customer account is possible at any time and can be requested via communication to the address of the controller mentioned above. The data you provided will be stored and used for the execution of the contract. Once the contract has been completed or your customer account has been deleted, your data will be blocked in accordance with tax and commercial deadlines and deleted at the end of these periods, unless you have expressly consented to further use of your data or legal further use of the data is allowed by us, of which you will be duly informed.
6) Use of your data for direct advertising
6.1 Subscription to our email newsletter
If you subscribe to our newsletter via email, we will regularly send you information about our offers. The only required data for sending the newsletter is your email address. Providing additional data is optional and helps us address you more personally. We use the so-called double opt-in method for sending the newsletter. This means that we will only send you the newsletter if you explicitly confirm that you consent to receiving the newsletter. We will then send you a confirmation email in which we ask you to confirm, through a specific link, that you wish to receive the newsletter in the future.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6, Paragraph 1, Letter a of the GDPR. At the time of subscribing to the newsletter, we store the IP address registered by your Internet service provider (ISP) and the date and time of the subscription in order to track any abuse of your email address at a later time. The data collected at the time of subscribing to the newsletter is used solely for sending the newsletter. You can unsubscribe from the newsletter at any time via the dedicated link in the newsletter or by notifying the responsible person mentioned above. After unsubscribing, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve further use allowed by law, of which you will be informed in this statement.
6.2 Sending the newsletter via email to existing customers
If you have provided us with your email address during the purchase of goods or services, we reserve the right to send you regular offers related to goods or services similar to those already purchased from our assortment via email. Separate consent from you is not necessary for this purpose. Data processing is carried out solely based on our legitimate interest in personalized direct advertising according to Article 6, Paragraph 1, Letter f of the GDPR. If you have previously refused the use of your email address for this purpose, no emails will be sent by us. You have the right to object at any time to the use of your email address for advertising purposes with effect for the future by sending a communication to the responsible person mentioned at the beginning. For such communication, you will only bear the transmission costs according to basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.
DATA PROCESSING FOR ORDER MANAGEMENT
7.1 The personal data we collect is transmitted to the shipping company responsible for the delivery, to the extent necessary for the delivery of the goods, as part of contract management. Your payment data is transmitted to the financial institution responsible for managing the payment, to the extent necessary for managing the payment itself. If payment service providers are used, we will explicitly specify this below. The legal basis for data transmission is Article 6, Paragraph 1, Letter b of the GDPR.
7.2 Use of payment service providers (Payment Service Providers)
- PayPal
In case of payment via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, "purchase on invoice" or "payment in installments" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of payment processing. The transmission takes place under Article 6, Paragraph 1, Letter b of the GDPR and only to the extent necessary for managing the payment.
PayPal reserves the right to perform a credit check for credit card payments via PayPal, direct debit via PayPal, or, if offered, "purchase on invoice" or "payment in installments" via PayPal. For this purpose, your payment data may be transmitted, under Article 6, Paragraph 1, Letter f of the GDPR, to credit reporting agencies based on PayPal's legitimate interest in verifying your ability to pay. The result of the credit check regarding the statistical probability of insolvency is used by PayPal to decide on the availability of the selected payment method. The credit check may include probabilistic values (so-called "scores"). If score values are included in the result of the check, they are based on a mathematically-statistical procedure scientifically recognized. Among the data used to calculate the score values are, among others, address data. Further information on data protection, including the credit reporting agencies used, is available in PayPal's privacy policy:
[https://www.paypal.com/de/webapps/mpp/ua/privacy-full](https://www.paypal.com/de/webapps/mpp/ua/privacy-full)
You can object to this processing of your data at any time by sending a communication to PayPal. However, PayPal reserves the right to continue processing your personal data if this is necessary for the proper management of the payment as stipulated in the contract.
SOFORT
If you choose the payment method "SOFORT", the payment will be processed through the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we transmit the information you provide during the ordering process, along with order details, in accordance with Article 6, paragraph 1 letter b of the GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transmission of your data is solely for the purpose of processing the payment with the payment service provider SOFORT and is limited to the necessary extent for this purpose. For more information on SOFORT's privacy practices, visit the following link:
https://www.klarna.com/sofort/datenschutz
CONTACT FOR EVALUATION REMINDER
Personal evaluation reminder (not through a customer review system)
We use your email address to send you a one-time reminder to leave a review of your order for the evaluation system we use, provided you have given us explicit consent in accordance with Article 6, paragraph 1 letter a of the GDPR during or after your order. You can withdraw your consent at any time by sending a communication to the data controller.
USE OF SOCIAL MEDIA: SOCIAL PLUGINS
9.1 Facebook Plugin with Shariff solution
Additional customs fees and/or import duties are not included in the price and are the responsibility of the customer.
Our website uses so-called social plugins ("Plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").
To enhance the protection of your data during visits to our website, these buttons are not integrated as unrestricted plugins, but only through an HTML link within the page. This ensures that when you visit a page on our site containing such buttons, no connection with Facebook's servers is established. If you click on the button, a new browser window will open, loading the Facebook page, where you can interact with the plugins (possibly after entering your login credentials).
Facebook Inc., based in the USA, is certified under the Privacy Shield agreement between the USA and the EU, ensuring compliance with the data protection level applicable in the European Union.
For more information about the purposes and scope of data collection, processing, and use by Facebook, as well as your rights and privacy settings, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.php
9.2 Google+ Plugin with Shariff solution
Our website uses so-called social plugins ("Plugins") from the social network Google+, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
To enhance the protection of your data during visits to our website, these buttons are not integrated as unrestricted plugins, but only through an HTML link within the page. This ensures that when you visit a page on our site containing such buttons, no connection with Google+'s servers is established. If you click on the button, a new browser window will open, loading the Google+ page, where you can interact with the plugins (possibly after entering your login credentials).
Google LLC, based in the USA, is certified under the Privacy Shield agreement between the USA and the EU, ensuring compliance with the data protection level applicable in the European Union.
For more information about the purposes and scope of data collection, processing, and use by Google, as well as your rights and privacy settings, please refer to Google's privacy policy:
https://www.google.com/intl/de/policies/privacy/
9.3 Instagram Plugin with Shariff solution
Our website uses so-called social plugins ("Plugins") from the online service Instagram, operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").
To enhance the protection of your data during visits to our website, these buttons are not integrated as unrestricted plugins, but only through an HTML link within the page. This ensures that when you visit a page on our site containing such buttons, no connection with Instagram's servers is established. If you click on the button, a new browser window will open, loading the Instagram page, where you can interact with the plugins (possibly after entering your login credentials).
Instagram LLC, based in the USA, is certified under the Privacy Shield agreement between the USA and the EU, ensuring compliance with the data protection level applicable in the European Union.
For more information about the purposes and scope of data collection, processing, and use by Instagram, as well as your rights and privacy settings, please refer to Instagram's privacy policy:
https://help.instagram.com/155833707900388/
10) ONLINE MARKETING
10.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
DoubleClick uses cookies to show relevant ads to users, improve campaign performance reports, or prevent users from seeing the same ad repeatedly. Google records, via a cookie ID, which ads are displayed in which browser, to avoid showing them repeatedly. Data processing is based on our legitimate interest in optimizing the marketing of our website, pursuant to Article 6, paragraph 1 letter f of the GDPR.
Additionally, DoubleClick may use cookie IDs to detect so-called conversions, which are related to ad requests. For example, this happens when a user sees a DoubleClick ad and then, using the same browser, visits the advertiser's website and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no control over the scope and further use of the data collected via this tool by Google and therefore inform you to the best of our knowledge: through the integration of DoubleClick, Google receives the information that you visited the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or logged in, it is possible that the provider obtains and stores your IP address.
If you wish to object to participating in this tracking process, you can disable cookies for Conversion Tracking by configuring your browser to block cookies from the domain www.googleadservices.com, accessed at: https://www.google.de/settings/ads, noting that this setting will be undone if you delete your cookies. Alternatively, you can obtain information and adjust cookie settings via the Digital Advertising Alliance at www.aboutads.info. Lastly, you can configure your browser to be notified about cookie settings and decide individually whether to accept them or exclude them in certain cases or generally. Refusing cookies may limit the functionality of our website.
Google LLC, based in the USA, is certified under the Privacy Shield agreement between the USA and the EU, ensuring compliance with data protection standards applicable in the European Union.
For more information on DoubleClick by Google's privacy practices, please refer to the following link: https://www.google.de/policies/privacy/
10.2 Use of Google AdWords Conversion Tracking
This website uses the online advertising program "Google AdWords" and, within the scope of Google AdWords, the Conversion Tracking by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to attract attention to interesting offers by using advertisements (so-called Google AdWords) on external websites. We can measure the success of individual advertising campaigns with respect to the data from those campaigns. Our goal is to show you advertisements that may be of interest to you, make our website more interesting for you, and achieve a fair calculation of advertising costs.
The Conversion Tracking cookie is set when a user clicks on a Google AdWords advertisement. Cookies are small text files stored on your computer system. Usually, these cookies expire after 30 days and are not used for personal identification. If a user visits certain pages of this website and the cookie has not yet expired, Google and we can understand that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across the websites of AdWords customers. The information collected through conversion cookies is used to create conversion statistics for AdWords customers who have opted for Conversion Tracking. Customers are informed about the total number of users who have clicked on their ad and have been redirected to a page equipped with the Conversion Tracking tag. However, they do not receive information that would allow them to personally identify users.
If you do not wish to participate in tracking, you can block the use of these cookies by disabling the Google Conversion Tracking cookie through your browser settings. In that case, you will not be included in the Conversion Tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6 (1) (f) of the GDPR.
Google LLC, based in the United States, is certified under the Privacy Shield agreement ("Privacy Shield") between the USA and the EU, which ensures compliance with applicable data protection standards in the European Union.
Further information about Google's privacy policy is available at the following link:
https://www.google.de/policies/privacy/
You can permanently disable the cookies for ad preferences by configuring your browser or by downloading and installing the available plug-in at the following link:
https://www.google.com/settings/ads/plugin?hl=en
Please note that some functions of this website may not be available or may work in a limited way if you disable the use of cookies.
11) WEB ANALYSIS SERVICES
Google (Universal) Analytics
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow the analysis of your use of the website. The information generated by the cookies about your use of the website (including the truncated IP address) is usually transmitted to and stored on a Google server in the United States.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by truncation and prevents direct tracking. With this extension, Google truncates your IP address within the European Union member states or other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the United States and truncated there. In these exceptional cases, data processing is carried out pursuant to Art. 6 (1) (f) of the GDPR, based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by configuring your browser accordingly; however, we would like to point out that in this case, you may not be able to use all the features of this website. Additionally, you can prevent the collection of data generated by the cookies and related to your use of the website (including your IP address) by Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, instead of the browser plugin or on mobile device browsers, you can click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies, you will need to click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the Privacy Shield agreement ("Privacy Shield") between the USA and the EU, which ensures compliance with applicable data protection standards in the European Union.
This website also uses Google Analytics for cross-device analysis of visitor traffic via a User-ID. When you first access a page, a unique, permanent, and anonymous ID is assigned to the user, which is used across multiple devices. This allows interaction data from different devices and sessions to be associated with a single user. The User-ID does not contain personal data and does not transmit such data to Google.
You can object at any time to the collection and storage of data via User-ID with future effect. To do so, you must deactivate Google Analytics on all devices you use, for example, in another browser or on your mobile device. Deactivation can be done by using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, instead of the browser plugin or on mobile device browsers, you can click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain. If you delete your cookies, you will need to click this link again): Disable Google Analytics
Further information on Universal Analytics is available here:
https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376
12) RETARGETING/ REMARKETING/ PERSONALIZED ADVERTISING
Facebook Custom Audience via Pixel Method
This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this tool allows tracking of user behavior after they have viewed or clicked on a Facebook advertisement. This method is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.
The data collected is anonymous to us, meaning it does not provide any indication of the users' identity. However, the data is stored and processed by Facebook, allowing a link to the corresponding user profile, and Facebook may use this data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to publish ads both inside and outside of Facebook. For this purpose, a cookie may be stored on your computer. These data processing activities only occur if you explicitly consent under Article 6, paragraph 1, letter a of the GDPR.
Consent for the use of the Facebook Pixel can only be given by users over 13 years old. If you are under 13, please ask your parents or guardians for permission.
Facebook Inc., based in the United States, is certified under the Privacy Shield agreement ("Privacy Shield") between the USA and the EU, ensuring compliance with the applicable data protection standards in the European Union.
To deactivate the use of cookies on your computer, you can configure your browser to prevent cookies from being stored on your device, or to delete cookies that are already stored. However, deactivating all cookies could limit some functionalities of our website. You can also deactivate the use of cookies by third parties, such as Facebook, by visiting the Digital Advertising Alliance website: https://www.aboutads.info/choices/.
Google AdWords Remarketing
Our website uses the Google AdWords Remarketing features, through which we publish ads for this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google places a cookie in your browser, which automatically enables the display of ads based on your interests via a pseudonymous cookie ID, based on the pages you have visited. Processing is based on our legitimate interest in optimally promoting our website under Article 6, paragraph 1, letter f of the GDPR.
Further data processing only occurs if you have consented, via Google, to link your web and app browsing history to your Google account, and to use the information from your Google account to personalize the ads you see on the web. In that case, if you are logged into Google while visiting our site, Google will use your data along with Google Analytics data to create and define target lists for remarketing across devices. For this purpose, Google will temporarily link your personal data to Google Analytics data to form target groups.
You can permanently deactivate cookies for advertising preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/.
Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info to get information on the use of cookies and adjust settings. Lastly, you can configure your browser to notify you whenever a cookie is set, and individually decide whether to accept or reject cookies in specific cases or generally. If you choose not to accept cookies, some functionalities of our website might be limited.
Google LLC, based in the United States, is certified under the Privacy Shield agreement ("Privacy Shield") between the USA and the EU, ensuring compliance with the applicable data protection standards in the European Union.
Further information and Google's privacy policy regarding advertising can be found here: https://www.google.com/policies/technologies/ads/
13) RIGHTS OF THE DATA SUBJECT
13.1 The current data protection regulations grant you extensive rights regarding the processing of your personal data (rights of access and intervention), which we inform you about below:
Right of access under Article 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be communicated, the retention period or criteria used to determine this period, the existence of the right to rectification, deletion, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if not collected directly from you, the existence of automated decision-making processes, including profiling, and meaningful information about the logic involved, as well as the consequences and purposes of such processing. You also have the right to be informed about the safeguards under Article 46 GDPR in case of transfer of your data to third countries;
Right to rectification under Article 16 GDPR: You have the right to obtain immediate rectification of any inaccurate data concerning you and/or the completion of any incomplete data held by us;
Right to erasure under Article 17 GDPR: You have the right to request the deletion of your personal data if the conditions laid down in Article 17 paragraph 1 of the GDPR are met. This right, however, does not apply if the processing is necessary for the exercise of the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;
Right to restriction of processing under Article 18 GDPR: You have the right to request the restriction of processing of your personal data when you contest the accuracy of the data for the time necessary to verify its accuracy, when the processing is unlawful and you refuse deletion of the data, instead requesting the restriction of its use, when we no longer need the data for the purposes of processing but they are necessary for the establishment, exercise, or defense of legal claims, or when you have objected to the processing for reasons related to your particular situation, pending verification of whether our legitimate reasons override yours;
Right to be informed under Article 19 GDPR: If you have exercised the right to rectification, deletion, or restriction of processing towards the controller, they are required to inform all recipients to whom your personal data has been disclosed about such rectification, deletion, or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about such recipients;
Right to data portability under Article 20 GDPR: You have the right to receive your personal data provided to us in a structured, commonly used, and machine-readable format, or to request the transfer of the data to another data controller, where technically feasible;
Right to withdraw consent under Article 7 paragraph 3 GDPR: You have the right to withdraw your previously given consent to the processing of data at any time, with effect for the future. Upon withdrawal, your data will be immediately deleted, unless there is a legal basis for further processing without your consent. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal;
Right to lodge a complaint under Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the member state where you reside, work, or where the alleged violation occurred, without prejudice to other administrative or judicial remedies.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCE OF INTERESTS ASSESSMENT, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE, FOR REASONS RELATED TO YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE RELEVANT DATA. THE PROCESSING WILL CONTINUE ONLY IF WE CAN DEMONSTRATE MANDATORY LEGITIMATE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE RELEVANT DATA FOR DIRECT ADVERTISING PURPOSES.
14) DATA RETENTION PERIOD
The retention period for personal data is based on the respective legal retention periods (e.g., retention obligations under commercial and tax law). After the period expires, the corresponding data will be regularly deleted, unless they are no longer necessary for the fulfillment or initiation of the contract and/or we have a legitimate interest in continuing the retention.
